There’s no trick to how many times great vodka gets distilled. Real quality and distinction for vodka comes from aggressively cutting out natural alcohol impurities on every run of the still. We get such crisp Florida vodka because we are more aggressive than anyone we know about cutting those impurities. So go ahead and open a bottle of Genius at room temperature and smell how clean it is. You’ll sense right away why Genius is so fine and why less is indeed more.

Katie Miller Witter, Principal - Financial Harvest, Francesca Asher - Winter Park Distilling Company and MaryStuart Day - Fannie Hillman & Associates …relaxing at the Ravenous Pig with Genius vodka martinis.